Chief Household Officer

Never think about dinner again.

CHO plans your family’s dinner week from the meals you actually eat, writes the grocery list itself, and learns from every rating. You spend two minutes on Friday. That’s the whole job.

Free beta · invites go out weekly · built by one family, for families like yours

The 5pm question

Somebody in your house carries dinner in their head all day.

Not the cooking — the deciding. The rotation of twelve meals you’re sick of. The Sunday hour picking recipes for the week. The two things you forgot anyway. The text from the store: “what do you want me to grab?”

And the escape hatches are bad trades. Takeout fixes tonight while quietly breaking the budget and the way you want your kids to eat. Meal kits decide for you, at $12 a plate. You keep cooking because home cooking is the whole point: healthier, cheaper, yours. The planning is just the tax on it.

CHO pays the tax. It deletes the deciding, coordinates groceries, and empowers you to cook the way you want. You still cook. You just never have to think about what.

How it works

One tap on Friday. Dinner is decided until next Friday.

1

Your week shows up planned

Every Friday, CHO drafts a full dinner week from meals your family already loves — allergies respected, kid no-gos remembered, nothing repeated within three weeks. Keep what looks good, swap what doesn’t.

2

The list writes itself

Confirm the plan and the grocery list already exists — every ingredient merged, sorted by aisle for your store, minus the pantry staples you already own. It’s shared live: when your partner grabs the milk, it checks off on your phone too.

3

It gets smarter every week

Rate dinner in one tap. CHO remembers the hits, retires the misses, and quietly builds the thing you never had time to make: a family cookbook that plans itself.

Beyond the plan

Your cooking gets better, not just easier.

CHO doesn’t just decide dinner — it’s in the kitchen with you, and it turns the dishes you already love into the ones you make best.

A coach while you cook coming to beta

Mid-recipe and something’s off? Ask CHO right in the app — what to substitute, why the sauce won’t thicken, how to rescue it. A patient cook standing next to you, every night.

Your favorites keep improving

Tell CHO “too spicy for the kids” or “double the garlic” once. It rewrites the recipe, shows you exactly what changed, and cooks it that way every time after — so your go-to dishes get better the more you make them.

Every recipe, at your pace coming to beta

Love a dish but slammed on a Tuesday? Get the weeknight version. Have time to slow down, dig in, and impress? Cook the “Yes, Chef!” version and level up — same dish, tuned to the night you’re having.

Why it’s different

Not another recipe app. A system that knows your family.

Plans from your meals

Other apps hand you their recipe library — that’s why you deleted them. CHO starts from the dinners your family already eats and grows from there. Paste a link, snap a cookbook page, or just name a dish.

Built for two

One shared plan, one live list, both phones. Your partner doesn’t get a forwarded screenshot — they get the same system you have. Dinner stops being one person’s invisible job.

Learns from every rating

Every one-tap rating teaches it. What the kids actually ate, what got seconds, what to never suggest again. A month in, it plans like it lives with you — because in a sense, it does.

CHO

CHO, on a Friday

“This week leans quick — you have soccer Tuesday and Thursday. Bolognese is parked for Sunday when there’s time to let it simmer.”

…and the small stuff that adds up

The parts you only notice once you’ve lived without them.

Options, not orders

CHO always suggests more dinners than you need — you pick the ones that fit the week you’re actually having. It’s a draft to react to, never a plan to obey.

Add to the list they're holding

Partner already at the store? Add an item from the couch and it lands on their list, that second — instead of a text they’ll see in the parking lot.

100+ dinners on day one

Every household starts with a curated, family-tested starter library — so week one is already good, before CHO has learned a single thing about you.

It knows your pantry

Salt, olive oil, rice — tell CHO what’s always in the house and it stops putting them on your list. No more buying a fourth jar of cumin.

The weekly stuff, automatic

Milk, bananas, the yogurt the kids inhale — mark them Buy It Weekly and they’re on every list without anyone remembering them again.

Allergies are law

Set an allergy once — for the whole house or just one kid — and every plan, swap, and suggestion respects it. Same for dietary restrictions: vegetarian, dairy-free, whatever your table needs.

Cook right from the app

The plan, the recipe, and the steps live in one place — tap tonight’s dinner and cook from your phone, checking off steps as you go.

Your store, your order

Lists sort by aisle in the order you actually walk your store — set it once for Trader Joe’s, Whole Foods, or the local spot, and shop top to bottom.

Any recipe, in seconds

Paste a link, snap a photo of the cookbook page, or just name a dish — CHO turns it into a clean recipe with the grocery items to match.

A taste profile for every person

Not just “the family likes chicken” — CHO keeps each person’s tastes, including the four-year-old’s, and gets more right about all of them every week.

Tell CHO about next week

“In-laws on Friday. Zucchini to use up. Keep it light.” Drop a note and next week’s options are built around it.

Fair questions

You’re already talking yourself out of it. Let’s go.

“I’ll just use ChatGPT.”

ChatGPT gives you ideas, once. CHO runs a system — it remembers your six-year-old won’t touch mushrooms, never repeats a meal within three weeks, turns the plan into a categorized list your partner checks off live, and does it all again automatically next Friday. You’d spend more time prompting than CHO takes to just do it.

“We have a shared Note. It’s fine.”

The list was never the problem — the thinking is. Your Note doesn’t decide dinner, doesn’t remember what the kids ate, and doesn’t write itself. It’s fine the way a paper map is fine.

“What does it cost?”

Nothing during beta. When it does cost money, it’ll be about $9 a month — call it $2 a week to delete the most annoying recurring chore in your house. One skipped takeout night pays for the month. Beta families keep a founder’s price, forever.

A note from the kitchen

Built by one family that was sick of the question.

B

Hi — I’m Brian. Two kids, two jobs, and for years, one person in our house did all the dinner thinking while I congratulated myself for cooking half the nights. Cooking was never the hard part.

So I built CHO: a chief household officer that drafts our week from meals we actually eat, builds the list, and learns from what the kids leave on the plate. My wife and I have run our real kitchen on it every week since. Now a small group of beta families runs theirs on it too.

It’s early, it’s honest, and I personally read every piece of feedback — usually the same day.

— Brian, householdchief.com

This Friday could be the last time

Take “what’s for dinner?” off the list of things you think about.

Free beta · invites go out weekly · we’ll never share your email